India’s Premier Roasted Khakhra.

Crafted in Vasai-Virar with pure spices and advanced roasting machinery. Delivering over 1,000+ kg weekly across Maharashtra, Gujarat, and Rajasthan for retail and wholesale markets.

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1,000+ kg Weekly Supply
30+ Flavors Authentic Recipes
100% Pure Jain-Friendly Quality
B2B & Wholesale Bulk Supply Ready
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Precision Machine-Roasted Vasai-Virar, MH 100% Vegetarian FSSAI Certified Bulk Supply Ready Pan-India Supply Stone Ground Wheat Zero Preservatives Precision Machine-Roasted Vasai-Virar, MH 100% Vegetarian FSSAI Certified Bulk Supply Ready Pan-India Supply
First Crush Traditional Khakhra Legacy
Est. 1998 First Crush Khakhra

Our Legacy & Trust

Rooted in Vasai-Virar, trusted by retail, wholesale & institutional partners.

Founded in 1998, Mahavir Food Products started in Vasai-Virar with a dedicated commitment to quality, manufacturing pure, authentic roasted khakhra under our signature brand First Crush Khakhra.

Over the years, we have built strong partnerships with major retail shops, wholesale vendors, and distributors, as well as renowned Jain Jinalays, Dharamshalas, and Jain Sangh trusts. Today, we proudly deliver over 1,000+ kgs every week across Mumbai, Pune, Jamnagar, and Palitana (Gujarat), supplying across Maharashtra, Gujarat, and Rajasthan.

  • 1,000+ kg weekly supply to retail, wholesale & institutions
  • Supplying major retail stores, wholesalers & distributors
  • Trusted across Palitana, Jamnagar, Mumbai & Pune
  • 100% Pure, Jain-friendly automated hygienic roasting
  • Supplying Maharashtra, Gujarat & Rajasthan
  • Flexible B2B MOQs & Bulk Packaging

Industry Insight

The Evolution of Khakhra

How a traditional Gujarati household snack evolved into a popular healthy lifestyle category.

PHASE 01 · PRE-1990

Homemade Tradition

Hand-pressed by homemakers as a nutritious, travel-friendly breakfast snack for Gujarati & Jain families that stayed fresh for weeks without refrigeration.

PHASE 02 · 1990–2005

Local Commercial Production

Mahavir Food Products was born in 1998 during this era — introducing precision machinery roasting, standardized disc sizes, moisture-proof packaging, and retail shelf supply.

PHASE 03 · 2005–2018

The Health Snack Boom

As consumers sought guilt-free alternatives to fried chips and namkeens, roasted whole-wheat khakhra emerged as India's premier low-fat, high-fiber fitness snack.

PHASE 04 · PRESENT & BEYOND

Pan-India Expansion Era

Today, First Crush Khakhra leads with 30+ gourmet flavors and corporate gifting collections, with a clear focus on expanding our footprint across India.

🌾

100% Roasted, Not Fried

Zero trans-fat, high fiber, stone-ground whole wheat formulation.

⏳

6+ Months Freshness

Natural long shelf life without chemical preservatives or artificial additives.

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30+ Regional & Fancy Recipes

From traditional Methi Masala to Cheese Pizza & Pani Puri fusion flavors.

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B2B & Bulk Supply Ready

Flexible MOQs and bulk supply capabilities built for distributors, wholesalers, and retail networks.

Why Mahavir

Built for scale, crafted for taste.

Whether you're stocking retail shelves, supplying HoReCa channels, or launching your own brand, First Crush delivers reliable consistency.

Authentic Taste

Slow-roasted with modern precision machinery to lock in crispiness without oiliness or heavy grease.

Custom Formulations

Adjust spice levels, salt content, or oil bases (Pure Ghee, Sesame, Mustard, or Refined) for your market.

Bulk & Wholesale Supply

Reliable high-capacity manufacturing to fulfill large orders for wholesale markets, retail networks, and regional distributors.

Long Shelf Life

Multi-layer barrier packaging guarantees 6+ months freshness for domestic distribution and transport.

FSSAI & Quality Standards

Strict quality control from raw grain inspection to final hygienic vacuum packing.

Pan-India Distribution

Reliable logistics network ensuring safe, moisture-proof dispatch from Vasai-Virar across Maharashtra, Gujarat, Rajasthan, and beyond.

Featured Collection

Thirteen Signature Flavours, One Roasting Standard

Explore our traditional Regulars and gourmet Sizzling Flavours crafted for retail, wholesale, and export markets.

Regulars Sada Khakhra

Sada Khakhra

Crisp, unseasoned whole wheat khakhra roasted to golden perfection. Perfect pairing with morning chai, fresh butter, or pickle.

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Regulars Jeera Khakhra

Jeera Khakhra

Infused with toasted cumin seeds delivering a comforting aroma and gut-friendly benefits in every crunchy disc.

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Regulars Methi Khakhra

Methi Khakhra

Crafted with dried fenugreek leaves (kasuri methi) offering an authentic, subtly earthy flavor loved across generations.

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Regulars Masala Khakhra

Masala Khakhra

The timeless everyday favorite, balanced with traditional Gujarati spices and red chili for a zesty, satisfying crunch.

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Regulars Bajri Methi Khakhra

Bajri Methi Khakhra

Nutrient-rich pearl millet combined with fragrant fenugreek. High-fiber, rustic, and packed with wholesome goodness.

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Regulars Jowari Khakhra

Jowari Khakhra

Wholesome sorghum (jowar) roasted light and crisp. Low glycemic, easily digestible, and naturally guilt-free.

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Regulars Nachani Khakhra

Nachani Khakhra

Calcium and iron-rich finger millet (ragi) roasted to a distinct, earthy crispness for mindful everyday snacking.

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Sizzling Pani Puri Khakhra

Pani Puri Khakhra

Captures the unmistakable tangy, minty, and spicy punch of India's favorite street snack in a crisp roasted disc.

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Sizzling Peri Peri Khakhra

Peri Peri Khakhra

Infused with fiery African bird's eye chili and zesty Mediterranean herbs for an exhilarating, spicy kick.

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Sizzling Maggie Khakhra

Maggie Khakhra

Coated in the beloved, savory magic noodle spice blend — nostalgic, lip-smacking, and irresistible for snackers of all ages.

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Sizzling Kurkure Khakhra

Kurkure Khakhra

Chatpata, tangy, and intensely spiced with a spirited crunch inspired by India's classic munching sensation.

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Sizzling Cheeze Khakhra

Cheeze Khakhra

Rich melted cheese seasoning combined with Italian oregano and herbs for a mouth-watering modern fusion crunch.

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Sizzling Manchurian Khakhra

Manchurian Khakhra

Exciting Indo-Chinese recipe blending roasted garlic, ginger, and savory umami spices for an addictive zing.

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Manufacturing

From grain to vacuum pouch.

Our Vasai-Virar facility combines hygienic automated dough handling with advanced precision roasting machinery.

STAGE 01

Grain Selection

Premium MP Sharbati wheat cleaned and stone-milled in-house for consistent elasticity.

STAGE 02

Kneading & Spicing

Pure filtered water, cold-pressed oils, and farm-fresh spices blended into uniform dough balls.

STAGE 03

Precision Rolling

Ultra-thin sheet rolling ensures uniform thickness and even roasting across every piece.

STAGE 04

Machine Roasting

Advanced temperature-controlled roasting machinery bakes each khakhra evenly for uniform crispness and high capacity.

STAGE 05

Barrier Packing

Immediate cooling followed by strict quality checks and nitrogen-flushed foil sealing.

FSSAI Lic: 11524019000417
GSTIN: 27ABFFM8672C1Z3
Udyam: UDYAM-MH-17-0104612
Hygienic Cleanroom Packing
100% Roasted & Oil-Controlled

Market Coverage

Serving diverse commercial buyers.

We tailor order sizes, outer carton strengths, and inner foil packaging for every business model.

Supermarket Chains
Regional Snack Distributors
Wholesale Snack Vendors
Airlines & Railway Caterers
Hotels & Resorts (HoReCa)
Corporate Gifting Vendors
Jain Sangh & Dharamshala Trusts

In Their Words

What our partners say.

★★★★★

"Our customers love the consistent quality — every case tastes like the last one."

— Retail Distributor
★★★★★

"Packaging held up perfectly during long-distance transit, and the roast stayed crisp on arrival."

— Regional Distributor
★★★★★

"Bulk order turnaround was fast, and the packaging quality felt genuinely premium."

— Corporate Buyer

Ready to partner with First Crush?

Request a quotation for retail, wholesale, bulk, or corporate gifting — we'll respond within one business day.

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Contact & Location

Visit Our Facility or Reach Out Directly

Our manufacturing plant and corporate office are strategically located near NH48 at Kaner Phata, Virar East.

Factory Address
Gala No 1343, Opp Kaner Police Station, Kaner Phata, near NH48, Virar East
Phone / WhatsApp
+91 85528 19646
Email Address
firstcrushkhakhra@gmail.com
Working Hours
Monday – Sunday: 9:00 AM – 7:00 PM
(Friday Closed)
Legal & Compliance
FSSAI Lic: 11524019000417
GSTIN: 27ABFFM8672C1Z3
Udyam: UDYAM-MH-17-0104612
📍 View Directions on Google Maps

B2B & Trade Enquiries

Request a Custom Quotation

Tell us your required flavors, order volume, and packaging specs — our sales team will respond with competitive pricing within 1 business day.